Key performance indicators form

Where a percentage is required, please enter the value as a whole number, ignoring any fractions, eg 65% rather than 65.5%.

Lead to demonstration conversion:		%	(No of demonstrations / No of leads) x 100
Demonstration to sale conversion:		%	(No of sales / No of demonstrations) x 100
Cost per lead:	£		Total cost of marketing / No of leads
Cost per demonstration:	£		Total cost of marketing / No of demonstrations
Cost per sale:	£		Total cost of marketing / No of sales
Cost per sale:		%	(Total cost of marketing / Value of sales) x 100
Average selling price per frame:	£		Total Value of sales / No of frames sold
Average order value per contract:	£		Value of sales / No of contracts
Moving annual total (% change):		%
Your name:
Company name:
Your email address:

Note: The data provided by contributing companies will be completely confidential. All figures will be collated and analysed by Michael Rigby Associates to show a market view. If you have any queries, please call Lucia Di Stazio on (01453) 521621.