Managing price changes and marketing spend
- The Magic Price Machine - taking the risk out of changing prices
Changing your prices can have unintended consequences. If all goes well, a price cut brings in enough extra volume to give you the contribution to profit you expected. But how much extra do you need? If you put up your prices and lose volume will you still make more money? Use the Magic Price Machine to tell you.
- How much can you afford to spend?
How much extra will you have to sell to pay for that investment in advertising, salesmen, showrooms etc, before you make any money?
